2011-2013 Undergraduate Catalogue 
    
    Mar 29, 2024  
2011-2013 Undergraduate Catalogue [ARCHIVED CATALOG]

MKT 204 - Marketing Promotion and Advertising


An intensive review and study of the promotion and sale of products or services. Both conceptual and applied approaches to such areas as advertising and public relations are used. The student will be required to develop a report on a promotion plan for a product or service.

Prerequisite: MKT 200 
3 hours a week 1 semester 3 credits.
Spring 2013, 2015