MKT 302 - Retail Management

(Formerly BUS 302)

A study of the marketing of goods and services to the final customer. Topics include the structure of contemporary American retailing, assortment planning, inventory control, customer service, price, promotion and location strategies, international retailing, and the interrelationship of retailing, society, and the economy.

Prerequisite: MKT 200, MAT 200
3 hours a week 1 semester 3 credits.
Spring

Esse non videri — “To be, not to seem.”

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MKT 302 - Retail Management