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May 17, 2024
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2014-2015 Undergraduate Catalogue [ARCHIVED CATALOG]
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SPC 300 - Theories of Persuasion
Students will develop and enhance their abilities to become more critical and responsible consumers of persuasive messages. Persuasive theories, strategies, and arguments that influence receivers are examined. The focus is on understanding, analyzing, and evaluating persuasion. What persuasive strategies/appeals are most and least effective in a particular situation and why? Also examines the application of theories in the contexts of political campaigns, advertising, marketing, and interpersonal communication.
Prerequisite: SPC 102 and 12 credits in speech
3 hours a week 1 semester 3 credits.
Fall. Long Island Campus Only.
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