2011-2013 Undergraduate Catalogue 
    
    Mar 28, 2024  
2011-2013 Undergraduate Catalogue [ARCHIVED CATALOG]

MKT 214 - Sales Management


(BUS 214 )

The importance of managing the creative selling function including telemarketing, missionary sales, prospecting and qualifying prospects, territory management, role ambiguity, evaluating of sales performance, the establishment of standards, and motivating a sales force.

Prerequisite: MKT 200 
3 hours a week 1 semester 3 credits.
Spring