2011-2013 Undergraduate Catalogue 
    
    Apr 23, 2024  
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2011-2013 Undergraduate Catalogue [ARCHIVED CATALOG]

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MKT 302 - Retail Management

A study of the marketing of goods and services to the final customer. Topics include the structure of contemporary American retailing, assortment planning, inventory control, customer service, price, promotion and location strategies, international retailing, and the interrelationship of retailing, society, and the economy.

Prerequisite: MKT 200 , MAT 200 
3 hours a week 1 semester 3 credits.
Fall 2011, 2013


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