2011-2013 Undergraduate Catalogue 
    
    Mar 28, 2024  
2011-2013 Undergraduate Catalogue [ARCHIVED CATALOG]

MKT 316 - Marketing Research


BUS 306 

A study of the various research methodologies used in solving marketing research problems. Includes Research Design and Data Collection Methods (surveys, questionnaire design, sampling) to enable the student to make the best possible decision in exploring solutions to marketing problems and opportunities. A complete Marketing Research report is required.

Prerequisites: BUS 222 , MKT 200 
3 hours a week 1 semester 3 credits.
Fall 2012, 2014