2017-2018 Undergraduate Catalog 
    
    Mar 29, 2024  
2017-2018 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 208 - Public Relations


(Formerly BUS 208)

The study of Public Relations and its role as a communications and marketing tool. Corporate image, external and internal communications, and firms’ relationships with various organizations are explored. Case study analysis and practice in writing press releases and other corporate communications are expected.

Prerequisite: MKT 200  
1 semester 3 credits.
Spring