2018-2019 Undergraduate Catalog 
    Feb 24, 2020  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 208 - Public Relations

(Formerly BUS 208)

The study of Public Relations and its role as a communications and marketing tool. Corporate image, external and internal communications, and firms’ relationships with various organizations are explored. Case study analysis and practice in writing press releases and other corporate communications are expected.

Prerequisite: MKT 200  
1 semester 3 credits.