2018-2019 Undergraduate Catalog 
    Feb 24, 2020  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 214 - Sales Management

(Formerly BUS 214)

The importance of managing the creative selling function including telemarketing, missionary sales, prospecting and qualifying prospects, territory management, role ambiguity, evaluating of sales performance, the establishment of standards, and motivating a sales force.

Prerequisite: MKT 200  
1 semester 3 credits.