2018-2019 Undergraduate Catalog 
    
    Dec 06, 2019  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 472 - Marketing Strategy Seminar


An examination and integration of all aspects of marketing, including strategy, execution, and evaluation. Case studies will be analyzed to understand successful marketing strategies. Course will culminate in a major research paper in the form of a detailed marketing plan. For Senior Marketing Major students only

1 semester 3 credits.
Fall and Spring.