2018-2019 Undergraduate Catalog 
    
    Jan 20, 2020  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 212 - Digital Marketing


This course is designed to provide students with the fundamentals of marketing in the digital world. The course focuses on marketing concepts and how they are developed and executed in today’s digital environment. Students will interact with each other in cases, which illustrate and apply digital marketing principles and will learn through textbook readings, case studies, digital marketing and real-world marketing situations.

1 semester 3 credits.