MKT 472 - Marketing Strategy Seminar

This is a capstone course for seniors majoring in Business, Human Resources, Marketing, or Organizational Management. Students will use all the knowledge acquired from prior business courses, which will assess a student’s cognitive and intellectual growth in their major and, also the overall academic learning experience. The focal point of the student’s effort in this course is the preparation of a major paper and participation in an online computer simulation.

1 semester 3 credits.
Fall and Spring.

Esse non videri — “To be, not to seem.”

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MKT 472 - Marketing Strategy Seminar