2013-2014 Undergraduate Catalogue 
    
    May 02, 2024  
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2013-2014 Undergraduate Catalogue [ARCHIVED CATALOG]

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BUS 302 - Retail Management

(MKT 302 )

A study of the marketing of goods and services to the final customer. Topics include the structure of contemporary American retailing assortment planning, inventory control, customer service, price, promotion and location strategies, international retailing, and the interrelationship of retailing, society, and the economy. (Suggested antecedent course: BUS 200 , MAT 200 )

3 hours a week 1 semester 3 credits.


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