|
|
|
Apr 19, 2024
|
|
2013-2014 Graduate Catalogue [ARCHIVED CATALOG]
|
MGT 525 - Marketing Concepts and Strategies
This course is designed to provide students with the opportunity to develop the core marketing competencies essential to the successful operation of any organization. The course focuses on the marketing concept and proceeds to the development of a marketing strategy within the framework of an organization’s strategic plan. Students will interact with each other in cases, which illustrate and apply marketing principles and will culminate in a project that applies those principles to a workplace or industry issue or project.
3 credits
|
|
|