2014-2015 Undergraduate Catalogue 
    
    Apr 23, 2024  
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2014-2015 Undergraduate Catalogue [ARCHIVED CATALOG]

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BUS 200 - Marketing

(MKT 200 )

A study of the importance of marketing to society and to the economy, and its pivotal role in the business and non-profit sectors. The course provides a firm foundation in marketing principles and in the strategic marketing planning process.

3 hours a week 1 semester 3 credits.


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