2014-2015 Undergraduate Catalogue 
    
    May 04, 2024  
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2014-2015 Undergraduate Catalogue [ARCHIVED CATALOG]

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BUS 306 - Marketing Research

MKT 316 

A study of the various research methodologies used in solving marketing research problems. Includes Research Design and Data Collection Methods (surveys, questionnaire design, sampling) to enable the student to make the best possible decision in exploring solutions to marketing problems and opportunities. A complete Marketing Research report is required.

Prerequisites: BUS 222 , MKT 200 
3 hours a week 1 semester 3 credits.
Fall 2012, 2014


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