2016-2017 Undergraduate Catalog 
    Dec 08, 2019  
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

MKT 200 - Marketing

(Formerly BUS 200)

A study of the importance of marketing to society and to the economy, and its pivotal role in the business and non-profit sectors. The course provides a firm foundation in marketing principles and in the strategic marketing planning process.

1 semester 3 credits.