2016-2017 Undergraduate Catalog 
    Jan 27, 2020  
2016-2017 Undergraduate Catalog [ARCHIVED CATALOG]

PSY 282 - Consumer Motivation and Behavior

((MKT 310 )

The examination of consumer motivation and behavior employing the disciplines of Anthropology, Psychology and Sociology. Freud, Skinner, and Maslow’s theories are utilized. The purpose of the course is to enable the student to understand what motivates the consumer to buy and why.

Prerequisite: PSY 100  
1 semester 3 credits.