BUS 210 - Consumer Motivation and Behavior

(MKT 310)

The examination of consumer motivation and behavior employing the disciplines of Anthropology, Psychology and Sociology. Freud, Skinner, and Maslow’s theories are utilized. The purpose of the course is to enable the student to understand what motivates the consumer to buy and why. (Suggested antecedent course: BUS 200)

3 hours a week 1 semester 3 credits.